About Me
I'm passionate about digital experiences and have spent my career delighting the people who use them and the people who build them. I have studied, designed for, and advocated for a wide variety of audiences. I have built great working relationships with product teams and senior stakeholders in both agency and product development settings. I have worn many hats, adopted varying tools and techniques, and learned what works and what doesn't when creating and refining digital experiences. I've collaborated with everyone from junior developers and designers to C-suite executives of global brands on the journey to finding solutions that make business sense, technical sense and human sense. While the work I do succeeds based on careful attention to small details, I never lose focus on the bigger picture.
Contact Details
James B. Doria
PO Box 38
36 Farm Lane
Roosevelt, NJ 08555 US
(609) 918-4458
Work Experience
CX UX Architect (Contract)
Samsung Electronics America, Ridgefield Park, NJ • March 2022 - Present
Part of the Consumer Experience group in charge of planning, developing and maintaining the US Samsung.com website. Work with site managers for mobile, home appliances, audio / video, computing and cross-line-of-business teams, as well as internal and agency design partners and other US and South Korean stakeholders, to plan, design, test and launch marketing campaigns and other site content. Responsible for information architecture strategy, content strategy, reviewing design deliverables, analyzing qualitative and quantitative test data, consolidating stakeholder feedback and making strategic IA and UX recommendations. Championed NPS feedback reporting and improvement initiatives for Web Design and Product Information.
Freelance Consultant
Multiple Paid / Volunteer Projects • November 2019 - March 2022
I've worked on several different projects during the pandemic:
- Consulting & Content Creation (February 2021 to present) Former employer sparks & honey reached out based on my past work and product knowledge to help them set up their new learning management system. Created bespoke content in written and audio / video formats. Also assisted them with product technical support and Zendesk integration.
- Learning Center In-Person to Online Learning Transition (March-May, 2020, then ongoing) A local teen educational cooperative (7th through 12th grade) needed to quickly transition from a completely in-person learning experience to a completely on-line one due to the pandemic. As the tech lead on this pro-bono project, I designed and implemented their transitional system, implementing online channels for synchronous and asynchronous learning and creating an online scheduling portal to give students a familiar way to access new online channels.
- Voter Education Website (August-September 2020) Worked as a developer on this pro-bono voter education website project. Utilized HTML, CSS, JS, YAML, Twig, PHP and the flat-file Grav CMS to develop the interactive functionality and implement the responsive web design for the site. Also did some light dev ops (AWS).
Vice President of User Experience
sparks & honey, NYC • May 2018 - November 2019
Omnicom subsidiary sparks & honey is a leading-edge consultancy advising Fortune 1000 clients on cultural strategy. I was UX lead on the product team that built a self-serve, AI-driven cultural data search and visualization tool called Q™ that combines human and machine intelligence to surface important & emerging trends. Planned and facilitated product ideation workshops, interviewed executive stakholders and subject matter experts, created multiple UX deliverables, conducted usability reasearch.Managed web designer and UX designer.
User Experience Architect
FFW, Princeton NJ • April 2012 - February 2017
Led the user experience team at this digital agency / development shop focusing on enterprise-level sites and applications based on the Drupal content management system. Facilitated on-site and remote discovery workshops, conducted user research & created user personas, generated multiple UX / IA deliverables (sitemaps, wireframes, workflows, etc.), created complex, multi-site information architecture for enterprise clients to promote findability and audience segmentation, based on statistically-based site analysis. Generated business requirements. Managed off-shore designer and freelance IA talent.
Information Architect
Zeta Interactive, Manasquan NJ • January 2010 - April 2012
Created information architecture and user experience strategy and deliverables as part of the web design team for this digital agency specializing in web, search and e-mail marketing. Facilitated design discovery workshops, conducted user research, created multiple UX / IA deliverables (sitemaps, wireframes, prototypes, workflows, etc.) Generated business requirements. Managed freelance IA talent.
Project Manager
Euro RSCG Life Catapult, Princeton NJ • June 2009 - September 2009 (Contract)
Managed multiple simultaneous projects for a fast-paced, worldwide digital advertising agency focused on the pharmaceutical industry.
Business Analyst
Premier Inc., Philadelphia PA • March 2005 - November 2008
Worked in the Healthcare Informatics division as a business analyst and technical writer for several online products related to hospital quality control / regulatory compliance, used at over 900 hospitals nationwide for reporting and data analysis. Created business requirements documents, specifications, style guides, workflow diagrams, infographics.
Major Skills
Estimation & Scoping • RFP Responses • Ideation Workshops • User Research & Interviews • Stakeholder Interviews • User Personas • User Stories / Journeys • Wireframes & Prototypes • Workflow Diagrams & Sitemaps • Business Requirements • Analytics
Technologies
Adobe Suite (including XD) • Microsoft Office • Sketch • Figma • InVision • Pendo • Visio • Balsamiq • JIRA / Confluence • Grav CMS • Drupal CMS • Vegas • HitFilm • Blender • SCORM • VB / VBA
Auxilliary Skills
• Other things I've picked up along the way •
HTML / CSS / JS • Google Analytics • AWS • Video Production • Video / Audio Editing • Voiceover • 3D Modeling • Course Design • Teaching
Education
Long Island University / LIU Post
Bachelor of Fine Arts • Brookville, NY
I'm still in the process of updating the site!
Portfolio samples and client references coming soon!
Contact Form
Located adjacent to both the New York and Philadelphia markets for on-site engagements, or remotely anywhere in the world.
During the pandemic, one of the skills I picked up was creating websites using Grav, which is what powers this portfolio! All the photography on the site is mine, no stock images are used.